COMPANY PROFILE

Background

WAZIR ALI INDUSTRIES LIMITED was initially incorporated as The Hyderabad (Sind) Vegetable Oils and Allied Industries Limited at Karachi under the Companies Act, VII of 1913 on 27 June 1953 as a Private Limited Company with a capital of Rs 1,500,000/-, which was negotiated and purchased by the Group Chairman, Syed Wajid Ali Shah with the plant situated in Hyderabad.

The company started manufacturing Banaspati Ghee with the Brand name TULLO. Within a short span of time, the company became a highly progressive and a formidable leader in the manufacture of Banaspati ghee and TULLO Banaspati became a family name.

The name of The Hyderabad (Sind) Vegetable Oils and Allied Industries Limited was changed to WAZIR ALI INDUSTRIES LIMITED on 28 May 1959 and was subsequently converted into a Public Limited Company in the same year by increasing the capital base to Rs 10,000,000/-.

The company became the market leader in the banaspati ghee business due to the superior quality of TULLO and good marketing and sales strategies.

Nationalisation

The Government started the process of nationalization of certain sectors of industries of which the Ghee industry was one of them.

Wazir Ali Industries along with other ghee industries was nationalized on 03 September 1973 and was given under the administrative control of Ghee Corporation of Pakistan. The process of nationalization by the Government proved to be a disaster affecting Wazir Ali Industries Limited adversely.

The original owners offered the highest bid for Wazir Ali Industries Limited to the Privatisation Commission, Ministry of Finance, Government of Pakistan on 28 October 1992 and reacquired the control of Wazir Ali Industries Limited under a sale agreement with them on 19 December 1992 with colossal accumulated losses of Rs 133.000M.

Amelioration

The management of Wazir Ali Industries Limited took the uphill task of ameliorating and revamping the operations of the company with the renewed commitment to put the company on the right track.

The following steps had been taken in the right direction since the privatization of Wazir Ali Industries Limited:

  1. The paid-up capital has been increased to Rs 76.057M from Rs 17.325M after the privatization of Wazir Ali Industries Limited in 1993. The shareholders had left no stone unturned in the reinforcement of the capital base of the company.
  2. Factory operations have been completely revamped by reviving the production facilities and streamlining the factory methodology by:
    • Process Controls
    • Special care for hygiene to adopt good manufacturing practices
    • Cost reduction wherever possible
    • Controlling process losses
    • Establishment of a Research and Development Division
    • Introduction of new Pack sizes for the convenience of the Consumers

The company has taken a strategic decision by focusing more on the popular segment of oil and ghee and making adjustments in the prices to make the products affordable for the common man. This action has provided impetus to sales and at the same time has provided leverage for expanding its marketing and selling horizons.

Additionally, the company is toll manufacturing for different oil companies by providing the services of the Crude Oil Refinery to the prospective customers of the oil and ghee industry.

ISO - 9002 Certification

The company has been awarded the ISO-9002 certificate by the AIB-VINCOT International Limited in 1999.

Main Competitors

  1. Dalda Foods (Pvt) Limited
  2. Habib Oil Mills (Private) Limited
  3. Agro Processors & Atmospheric Gases (Private) Limited

Wazir Ali Industries Limited has more than fifty years of experience in the manufacturing, marketing and sales of edible oil and ghee. A full-fledged research and development department is constantly testing the existing brands for any possible improvements and researching new avenues for development.

Quality of the products is the focus point of Wazir Ali Industries Limited and it manufactures its products under the most hygienic conditions which renders them safe and fit for human consumption.

Future Prospects

Wazir Ali Industries Limited has a good future because edible oil and ghee are the products, which are consumed daily by all the consumers and their demand is ever increasing. The company is committed to improve its profitability by rationalizing the costs, increasing the production efficiency and by its prudent marketing and sales policies in order to add value to the product portfolio.

The company has plans for diversification of its business to allied products and other lines of businesses that are presently restricted to only one line of business. This would again have a positive impact on the business of the company and contribute to its profitability.